Richard Koch (作家)

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“Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.”

— Richard Koch, Author of The 80/20 Principle

「少數人真的認真的看待目標,他們投入一般的努力在太多事情上,而不是投入過人的心力在幾件重要的事情,成就最高的人不但做事有選擇性且意志堅定。」– 理查‧柯克 (作家)

  • selective (adj.) 有選擇性的。例:Sally is very selective about what she eats. (莎莉對於吃下什麼是非常有選擇性的。) determined (adj.) 意志堅決的。例:He is determined to win the game. (他決心要贏得比賽。)
  • 理查‧柯克 (1950- ) 擁有英國牛津大學及美國賓州大學 MBA 學位,他是《80/20法則》的作者,自己應用 80/20 法則在投資事業而成績出色,他也是位優秀的企業顧問,成立了顧問公司 L.E.K. Consulting。

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