David Ogilvy (廣告總裁)

“Never stop testing, and your advertising will never stop improving.”

— David Ogilvy, Advertising Executive

「絕不停止測試,而你的廣告絕不會停止進步。」– 大衛‧奧格威 (廣告總裁)

  • 大衛‧奧格威(1911-1999)生於英國,移居美國後創辦當今世界最大的廣告公司之一奧美集團,被譽為「廣告教父」(The Father of Advertising),其著作如《一個廣告人的自白》及《奧格威談廣告》為全球廣告從業者的必讀經典。

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