William Bernbach (廣告公司總裁)

Posted by on 04/25/2011 Leave a comment (0) Go to comments
“The most powerful element in advertising is the truth.”

— William Bernbach, Advertising executive

「廣告裡最有力的元素是實話。」– 威廉‧伯恩巴克 (廣告公司總裁)

  • “element” 是「元素；要素」，為名詞。”truth”是「真相；事實」，為名詞。
  • 威廉‧伯恩巴克 (1911-1982) 是國際廣告公司 DDB 的創立者之一，他領導許多該公司的突破性廣告活動，且對於現今廣告公司的創意團隊組織有深遠的影響。

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英文名言

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