“Being superficially different is the goal of so many of the products we see . . . rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.”

「許多產品的目標只是在外表上形成差異… 而不是真正花時間去努力創新、投入資源，並用心創造更好的東西。」– 強納生‧伊夫 (設計師)

• superficially (adv.) 外表地，膚淺地。例：He was superficially interested. (他表面上看來有興趣。) genuinely (adv.) 真正地，由衷地。例：She seemed genuinely interested. (她看來真的很有興趣。)
• 強納生‧伊夫 (1967- ) 是英國籍的設計師、蘋果公司的設計部門資深副總裁，主管產品設計和人機界面設計。他是蘋果許多產品的主要設計者與概念發想者，包括 MacBook Pro、iMac、MacBook Air、iPod、iPhone 和 iPad。

“Design is not just what it looks like and feels like. Design is how it works.”

「設計不只是看起來及摸起來像什麼，設計是怎麼運作。」

• like (prep.) 是「像」，如：She’s very like her mother. (她很像她的媽媽) 。feel (v.) 是「(感官的) 感覺；觸摸」，如：She felt his forehead to check if he had a temperature. (她摸他的額頭來看他有沒有發燒。)

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

「在多數人的字彙裡，設計意謂外表虛飾。它是室內裝飾，它是窗簾沙發的布料。但對我而言，沒有能比設計意思相去更遠的事了。設計是一個人為創造物最基本的靈魂，最終經由產品或服務一層層的外表來展現自己。」

• veneer (n.) 原意是「為使廉價傢俱更好看而包在外層的木質或塑膠」。fabric (n.) 是「質料，布料」。fundamental (adj.) 是「最基本的，最重要的」。end up 是「結果，最後」。express (v.) 是「表達，表現」。successive (adj.) 是「連續的，相繼的」。
• nothing could be further from… 是「沒有比… 相去更遠」，如：Nothing could be further from the truth. (沒有能比事實相去更遠的事了。)