“Being superficially different is the goal of so many of the products we see . . . rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.”

「许多产品的目标只是在外表上形成差异… 而不是真正花时间去努力创新、投入资源，并用心创造更好的东西。」– 强纳生‧伊夫 (设计师)

• superficially (adv.) 外表地，肤浅地。例：He was superficially interested. (他表面上看来有兴趣。) genuinely (adv.) 真正地，由衷地。例：She seemed genuinely interested. (她看来真的很有兴趣。)
• 强纳生‧伊夫 (1967- ) 是英国籍的设计师、苹果公司的设计部门资深副总裁，主管产品设计和人机界面设计。他是苹果许多产品的主要设计者与概念发想者，包括 MacBook Pro、iMac、MacBook Air、iPod、iPhone 和 iPad。

“Design is not just what it looks like and feels like. Design is how it works.”

「设计不只是看起来及摸起来像什么，设计是怎么运作。」

• like (prep.) 是「像」，如：She’s very like her mother. (她很像她的妈妈) 。feel (v.) 是「(感官的) 感觉；触摸」，如：She felt his forehead to check if he had a temperature. (她摸他的额头来看他有没有发烧。)

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

「在多数人的字汇里，设计意谓外表虚饰。它是室内装饰，它是窗帘沙发的布料。但对我而言，没有能比设计意思相去更远的事了。设计是一个人为创造物最基本的灵魂，最终经由产品或服务一层层的外表来展现自己。」

• veneer (n.) 原意是「为使廉价家俱更好看而包在外层的木质或塑胶」。fabric (n.) 是「质料，布料」。fundamental (adj.) 是「最基本的，最重要的」。end up 是「结果，最后」。express (v.) 是「表达，表现」。successive (adj.) 是「连续的，相继的」。
• nothing could be further from… 是「没有比… 相去更远」，如：Nothing could be further from the truth. (没有能比事实相去更远的事了。)