“Being superficially different is the goal of so many of the products we see . . . rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.”
「许多产品的目标只是在外表上形成差异… 而不是真正花时间去努力创新、投入资源,并用心创造更好的东西。」– 强纳生‧伊夫 (设计师)
- superficially (adv.) 外表地,肤浅地。例:He was superficially interested. (他表面上看来有兴趣。) genuinely (adv.) 真正地,由衷地。例:She seemed genuinely interested. (她看来真的很有兴趣。)
- 强纳生‧伊夫 (1967- ) 是英国籍的设计师、苹果公司的设计部门资深副总裁,主管产品设计和人机界面设计。他是苹果许多产品的主要设计者与概念发想者,包括 MacBook Pro、iMac、MacBook Air、iPod、iPhone 和 iPad。